The Common Thinking of People about the Telemarketers is transacting with, or change the behavior of the person they're calling in some way. In the minds of millions of people the connotations associated with this are stereotypically negative. Unfortunate perhaps but true.
Rarely, however, is telemarketing described as a way to provide service. It IS a marketing action, let's be clear about that, and yet it's so much more if it is done with the right approach and attitude. It's the beginning of a relationship building process. When was the last time anyone mentioned that?
It's also a personal way to provide service. How often have you heard people say: "I spend thousands with XYZ company and I never even get a call from them to ask me how things are working out, or to thank me for my last order"?
It's so easy to neglect the very people without whom your business probably wouldn't exist in the first place. We know it makes sense to pick up the phone to call these people first, but really, how often do we do it?
In General Event, the worst thing that can happen is that they complain. Good! If they're unhappy about something this gives you the chance to improve your product or service and restore their faith by putting things right for them, doesn't it?
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