Focus on establishing a long-term relationship with your prospects. Sincerely care about their needs, wants and desires as you conduct your telemarketing call. Instead of hurrying through the call, expect that the first call is simply to start building the relationship. It might be a call specifically aimed at getting 20 minutes for a private audience with the customer. Take things one step at a time so you develop a quality relationship with each prospect.
Concentrate on making quality calls as compared with high volume, useless calls that target people who actually care nothing about your product/service. Sales is a numbers game. However, if you 'shotgun' call a bunch of unqualified prospects, that are an ineffective, time consuming way to do telemarketing. Focus instead on getting a list where people have already warmly asked for information for your type of product or service. This will be a much better way to conduct your telemarketing campaign in the long run.
Improve communication skills for your team. Your sales reps are interested in making the highest commissions. You can help them achieve their goals by including regular training for them. You can do role-playing with other sales reps pretending to be prospects. This helps your sales rep team become comfortable communicating with other people
You could give your staff grammar lessons. This is especially helpful for sales reps with foreign accents. A common complaint from customers who call in to customer service is that they dislike having to talk with a sales rep they can't understand.
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