A sales presentation should not be considered as something that is always elaborate and time consuming. It may be a simple 3 minute conversation in a call centre with a customer trying to decide if a particular product will meet his or her needs. If the sales representative says the right things, the customer will purchase what is being offered. But if the representative is unprepared or uninformative, the prospect will probably go to a competitor to buy what is needed.
Developing presentation skills to close a sale is best achieved through sales training led by a qualified professional. By accessing specialised training using work-specific situations including workshops and even role playing, it is possible to develop presentation skills which teach staff how to successfully close sales at a higher rate.
Create a compelling sales letter. The sales letter helps you connect with your audience at an individual level. It tells the story of the problem that person is facing, and the way to solve that problem is with your offering. A tip is to save copy you receive that compels you to buy, then study it. If you're not an experienced copy writer, hire this out.
Offer a free taste. A preview call is an excellent way to provide a window into your offering. It allows the potential client to get to know you and the offering without risk. If the investment in your offering is large, consider a series of preview calls. A tip is to record the call and make it available for anyone who registers, even if they cannot make the live call
They must have a system for gathering leads and ideas. Sales execs need a solid gathering point, one place where all leads, ideas and business cards go. Many sales execs spread out leads and business cards all over the place. Because they have to look in so many different places to find contact information and paperwork, they lose valuable time and, very often, big sales
They must have a system for processing. Sales execs must establish a pattern for regularly dealing with business cards, leads and ideas. They need a set place and a set time, daily or weekly, to go through the gathering point established in step one. Every item gathered during the previous week should be looked at and processed by the end of the current week.
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