How can Generate New Business through Telemarketing

Lots of companies look to outsource their lead generation to telemarketing vendors that provide turnkey services for calling into prospect accounts and qualifying leads. In fact, our own company has experience providing these services to clients. I’m here to tell you today that this process of outsourcing your telemarketing to a tele-services firm probably is not a very efficient or cost effective way to do business in today’s day and age.

Why? Well, it’s been proven that telesales and telemarketing is a strategic part of most companies’ competitive arsenal today. Companies that outsource telemarketing or telesales typically pay a much higher price per lead and gain a lot lower lead intake, than companies that actually perform those functions in-house.

Most bpo outsourcing centers strive to provide customized bpo services in accordance with all international standards, working for quality and in the framework of the given deadlines. The bpo outsourcing centers have experienced employees, who can process great volumes of information presented by private or governmental institutes. And now we would like to describe in brief only some of the most common services presented by outsourcing bpo companies.

Generating new business is one of the constant problems for any company. It can be expensive, but most of all it takes a lot of time and a lot of effort. One of the ways of generating new business and which has become popular in the last few years is to use telemarketing. However, the problem is that setting up an in-house telemarketing team is extremely expensive, and for this reason many companies are looking to outsource their telemarketing activities. This article will look at the benefits of hiring a telemarketing agency.

DATA SUPPLY: Where do you get your potential leads from? A professional telemarketing company provides leads that are based on strategically selected data. Developing your own data supply is costly, both in terms of money and time. Outsourcing this to a telemarketing specialist saves you both time and money by having the professionals provide the right data to supply the telemarketers making the calls. Weak, cheap data provides poor leads, occasional low-level sales, broken contracts and meager investment to revenue ratios.