Telemarketing is the way by which a salesperson solicits a prospective customer to buy products or services either other the phone or through newer technologies such as email, fax or web conferencing scheduled during the call. Outsourcing of telemarketing services can help an organization augment their existing customer relationships.
Telemarketing can increase and enhance an organization's revenue by effectively closing sales through competent inbound/outbound telemarketing functions by creating sales leads.
Business-to-Business (B2B) is defined as trade or commerce conducted electronically. This model of commerce is solely indented to be a point-to-point business without any third party involvement. Business involving individuals or end-to-end customer is referred to as Business-to-Customer or B2B. Many organizations conduct trade via Business-to-Business and Business-to-Customer however an organization may choose to specialize in just B2B or B2C.
Telemarketing services can either be run onshore or offshore. Offshore telemarketing services are generally outsourced business functions which are governed by set rules and regulations and business ethics along with market dynamics.
No comments:
Post a Comment