We all are knows that the key to making sales is having lots of people to pitch your product to. The sales industry is simply a game Leads and Conversation . The more sales presentations you complete, the more sales you will make. So how do you get more customers to the lot? The truth is that it is up to you. While the dealership probably runs ads about special deals and events, you can determine how many personal customers you receive. After all, a television will bring in hundreds or thousands of new customers half of which may buy a new car. However, someone who is personally recommended to your lot will buy approximately 80% of the time.
Research shows that 90% of customers who walk away without buying will in fact buy within seven days. If you let them walk away and don't follow up, chances are that the person will buy from someone else. Instead you need to take some time each day to call everyone who has visited your lot without buying in the last week. Find out what prevented them from buying the first time. You will find that many times a husband was shopping without the wife or vice versa. Invite the client back to take another look at your vehicles. With a 90% buying rate, you are missing out if you let the customer's just walk away.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment